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Customer Lifetime Value Calculator

How much is each customer worth over time?

Calculator

Calculate Customer LTV

Enter purchase behavior to see the lifetime value of an average customer.

Avg Purchase Value ($)

Purchases Per Year

Customer Lifespan (years)

Profit Margin (%)

Customer Acquisition Cost ($)

Optional — for LTV:CAC ratio

Frequently Asked Questions

What is a good LTV:CAC ratio?

3:1 is the standard benchmark. Below 1:1 you're losing money. 1–3:1 is breakeven to marginal. Above 3:1 is healthy. Above 5:1 might mean you're underinvesting in growth.

How do I increase LTV?

Three levers: increase average order value (upsells, bundles), increase purchase frequency (loyalty programs, email), or extend customer lifespan (retention, better service). Retention improvements are usually the highest-ROI lever.