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Customer Acquisition Cost Calculator

How much does it cost to acquire a customer?

Calculator

Calculate Your CAC

Enter your marketing and sales costs and number of new customers acquired.

Marketing Spend ($)

Sales Costs ($)

New Customers Acquired

Time Period

Avg Customer Lifetime Value ($)

Optional — for LTV:CAC ratio

Frequently Asked Questions

What is a good CAC?

It depends entirely on your LTV. A $200 CAC is great if customers are worth $2,000 but terrible if they're worth $250. The LTV:CAC ratio should be at least 3:1 for a healthy business.

What costs go into CAC?

All marketing spend (ads, content, SEO, social), sales team costs (salaries, commissions, tools), and any other acquisition-related expenses divided by new customers acquired in that period.