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Markup vs Margin Calculator

Convert between markup and margin instantly

Calculator

Markup ↔ Margin Converter

Enter a cost and either a markup or margin to see the other, plus selling price and profit.

Cost Per Unit ($)

Convert From

Markup (%)

Frequently Asked Questions

Markup vs margin: what's the difference?

Markup is profit as a percentage of COST. Margin is profit as a percentage of SELLING PRICE. A $30 item sold for $45 has a 50%% markup ($15/$30) but only a 33.3%% margin ($15/$45). Same profit, different denominators.

Which should I use for pricing?

Markup is easier for setting prices (cost + markup = price). Margin is better for financial analysis and comparison. Investors and accountants think in margins. Retailers and manufacturers often think in markups. Know both.